The academic year 2011/2012 saw the commencement of the course 'Organisation image' at the University of Lower Silesia in Wrocław. 40 full-time students participate in the classes, which are conducted in two groups using activation methods (workshops, exercises, conversation classes).
'What is the image of an organisation? Do you know that a company's reputation is its image and identity?' - said Antoni Styrczula during his lecture at the higher education facility in Wrocław.
The participants of the course, students of the Journalism and Social Communication College, will acquire knowledge not only about basic terms such as vision, mission, identity, image, reputation, public opinion, interested parties, target groups, organisation culture, strategy, tactics, brand or positioning, but will also learn how to evaluate the competences of organisations, individuals and institutions engaged in creating an organisations' positive image.
The course is also available as a two-day closed training seminar conducted at the customer site.
