The effectiveness of PR activities depends on their planning. In order to be able to execute a PR strategy properly, we have to know how the PR techniques and tools utilised by us are received, and to what extent the use of particular steps changes the attitude of the target group towards our organisation.
Contrary to common opinion, a disgruntled employee may cause more trouble to a company than a disgruntled customer. That is why in an increasing number of cases the tasks of the PR department include internal PR. We execute long-term communications programmes concerning PR which enable the creation of employee relations and attitudes.
Openness, truthfulness and partnership - these are three rules which apply in every difficult situation. Especially in the information society, where a lie or a rumour repeated often enough become accepted as a fact.
The basis of our work is thorough knowledge of the methodology of work with the media and journalists. We offer our customers the unique ability to build good relations with the media.
The Internet - a new virtual reality governed by its own laws. Online new societies are created, which have their own hierarchies and are united around common goals. These societies may become ambassadors of our brands - or they may destroy them.
We provide complete preparation of election campaign workers for the running of election campaigns 'in the field', including shaping of the ability to manage an election campaign according to the newest trends of running an election campaign.
We support the creation of a personal image, a brand or an organisation. We care for good relationships with institutions. We manage the entirety of contacts with the media.
