The academic year 2011/2012 saw the commencement of the course 'Organisation image' at the University of Lower Silesia in Wrocław. 40 full-time students participate in the classes, which are conducted in two groups using activation methods (workshops, exercises, conversation classes).

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– That's right – PR is likeable if one understands it - said Antoni Styrczula, the spokesman of the president of the Republic of Poland, PR specialist and trainer, in an interview for Daria Paryła for the branch newspaper „Trener BIZNESU”.

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„Who reads the press and finds it to be very interesting then they definitely must read between the lines” – said Oscar Wilde as quoted by Antoni Styrczula, the former spokesman of the chancellery of former president of Poland, Aleksander Kwaśniewski, during one of the course's lectures.
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